Driving Customer-Centric Transformation in Financial Services

About Me

UX & Service Design | Strategic Transformation Advisor | Customer & People-Centric Innovation | FinTech and HealthTech industry specialist

I integrate Design Thinking, UX expertise, and deep industry knowledge to deliver scalable, transformative solutions that align business goals with user needs. As an independent contractor, I specialize in crafting innovation roadmaps, building design systems, and leading customer-centric strategies for organizations in financial services, healthcare, and education. I’m a trusted advisor to C-suite leaders and a mentor to emerging design talent—passionate about enabling teams to thrive through human-centered design.

I lead and nurture design culture both within organizations and in the broader community. Whether conducting Design Thinking workshops or facilitating strategic planning, I focus on driving growth through experience innovation. A proud highlight: my personal website was featured in HFI’s CXA training for advancing UX institutionalization.