About me
As an independent consultant, I drive customer-centric digital transformations to fuel business growth with creative utilization of AI trends. With two decades of experience and a strong foundation in Design Thinking and Product Innovation, I partner with organizations to provide consulting services focused on Design Advisory, UX Transformation and Innovation Strategy. I engage on need bases, for a short-term initiative or long-term execution with organizations / teams / projects to align their Digital Experiences with user needs and business goals.
I specialize in Experience Design Consultancy for mid-size Financial Organizations, Fintech and Health-tech teams, enabling them achieve customer-centric transformation. As a Luma Certified Practitioner of Design Thinking, I lead Design Discovery, Future Envisioning and Service Design initiatives in Health and Finance industries. I bring strategic expertise to reimagine customer-centricity and define strategies to unlock business growth.
Mission Statement
To empower organizations with tailored, innovative solutions that align business goals with customer needs, enabling sustainable growth and enhanced user satisfaction in Finance and Health-tech industries.
My approach focuses on understanding your unique challenges and delivering results:
- Unbiased Solutions: As an independent consultant, I prioritize your goals, not vendor preferences, ensuring recommendations are tailored to your needs.
- Balanced Approach to Technology: I help clients find the right balance between leveraging out-of-the-box platform features and necessary customizations, minimizing costs while maximizing efficiency.
- Customer-Centric Transformations: I identify and address critical pain points, optimize customer touchpoints, and create scalable solutions that enhance user satisfaction and business outcomes.
- Efficient Execution: I bring hands-on leadership to streamline the discovery, design, and implementation process, ensuring timely and impactful delivery.
How I Solve Client Problems..
I solve client challenges by applying a proven design thinking methodology that bridges customer insight with strategic innovation. Through immersive discovery workshops, stakeholder alignment, and rapid prototyping, I help organizations untangle complexity, uncover latent needs, and co-create impactful solutions. Whether redefining digital experiences in financial services, healthtech, or insurance, I guide teams through human-centered design processes that turn empathy into actionable strategy that drive measurable outcomes.
- Financial Services Expertise: Over two decades of experience working with wealth management firms, financial advisors, and fintech teams across diverse markets.
- Health-Tech industry: Designed Experiences to address key challenges of fragmented patient journeys, Telehealth service design, and seamless digital experiences that enhance patient engagement, provider efficiency, and regulatory compliance.
- Customer-Centric Approach: Proven ability to identify customer pain points and align solutions to business objectives, with actionable roadmaps and plans for development within Agile or hybrid environments.
- Hands-On Leadership: Not just a strategist—I work closely with teams to implement actionable solutions.
- Tailored Engagements: Flexible consulting engagements designed to meet your unique business needs, whether short-term workshops or long-term advisory.
- Expertise in crafting Customer Experience ecosystems, Design Discovery workshops, Service Design blueprints, and customer journey reimagination.
- Hands-on leadership to implement actionable and scalable customer-centric solutions.
Client
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Let’s Work Together
If you’re ready to transform your customer touchpoints and deliver meaningful experiences that drive business growth, let’s connect. Whether it’s a single design discovery workshop or a comprehensive reimagination of your service ecosystem, I’m here to help.
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